The term wellness has many definitions, is applied differently in varied settings, and remains unfamiliar to most people. First popularized by Halbert L. Dunn, M.D. some fifty years ago, this word has been adopted and advanced by many individuals and organizations. In the latter category, the most promoter institution has been the National Wellness Institute (NWI), an educational non-profit based in Stevens Point, WI. The NWI has, among many activities, sponsored weeklong annual conferences for over 30 years. These gatherings have spread interest in wellness programs, but have not done much to develop, solidify or advance wellness concepts and principles associated with the term. That important function has been neglected.
The term wellness has also been promoted in books, newsletters, social media, worksite educational initiatives, videos, websites like ID wellness and many other ways. A diverse cast of wellness advocates, including physicians, nurses, health practitioners, fitness trainers, coaches and other individuals and institutions have contributed to a growing but still modest public awareness of the term. Unfortunately, so too have advertisers of products and dubious promoters of healing remedies, but these efforts have been exploitations of the word. Wellness has been used to help sell dog food, quack remedies and no end of foolishness along these lines. The commercial cast of wellness distortion artists has not added value, only confusion, to public understanding of the term’s meaning. To date, there has been little standardization; wellness means what anyone says it means—at least to that person.
There is no regulatory organization that monitors or guides how wellness is defined, applied, understood or promoted. If a TV evangelist wants to call his program “The Wellness Hour of Power,” nothing stands in the way, save common sense. If a Republican presidential hopeful wants to anoint his campaign for eliminating social programs, lowering taxes for billionaires (i.e., “job creators”) and a transition from a secular Republic to a Christian theocracy as a “national wellness agenda,” he/she is free to do so. Only a few wellness experts will realize that such attempts are a far cry from the wellness that Dunn and other early promoters of wellness meant by the term.
So, you might wonder, “What shall we conclude about the 40-year wellness movement, as we so often refer to the spread of wellness programming?” Well, in a free country where “buyer beware” is the watchword for wise consumers, two observations seem clear: 1) It is up to each of us to decide what the word means at it’s best; and 2) We should, if involved in wellness promotion, promote what we believe is the best use of the term.
In this spirit, to paraphrase Richard Nixon, let me be perfectly clear: In my opinion, wellness is a philosophy, mindset or a lifestyle, consciously chosen, to pursue and realize optimal health and life satisfaction.
Let me mention here that I do not intend this sentence as a definition, just a brief and partial explanation. I think the word wellness, as a stand-alone term, has lost its value. It needs a modifier. For years, I have used two words for expressing my ideas about “a philosophy, mindset or a lifestyle, consciously chosen to pursue and realize optimal health and life satisfaction.” Those words are REAL wellness.
As visitors to this site know well, REAL stands for reason, exuberance, athleticism and liberty. These, I believe, are the most important and possibly most overlooked dimensions needed for seekers of a good and healthy life in order to secure the highest possible quality of existence in modern times.
Good wishes and be well.